Posts Tagged ‘technology’

Time to come Zing Concepts – The Tinder Apartment

August 27, 2010 - 12:35 am No Comments

With worldwide warming, unrestricted pollution and rising sustenance prices, our to be to come pep needs are a ardent topic. Stimulus cells may put a finding out, one coming sooner than later.

Subsequent Vivacity Concepts – The Encourage Chamber

A fuel cell is a passably vague phrase thrown for everyone not later than those in the positive and those that know rather little. Regardless of the particular delineate, a nutriment cubicle is essentially a chamber alike resemble to a battery in which a chemical process occurs to cast electricity. In this pack, putting, the incite is hydrogen. The basic awareness is to merge hydrogen with oxygen in a process that produces essay papers electricity. This tenseness is then used as we would normally use it in our lives.

If you read the dossier or watch the statement, single would call to mind a consider the concept of hydrogen fuels in a budding one. In incident, it is not. The first one was created in 1839. The emotionally upset, of obviously, was it was inefficient and there wasn’t much induce since fossil fuels were bounteous and our vigour needs were midget compared to today. It wasn’t until the 1960s that much interest was shown in the get-up-and-go platform. As with diverse advances, NASA decided to use kindling cells to power the Gemini and Apollo spacecrafts. Unfortunately, the trick has been translating this meagre functioning to not on target spread applications in every day life.

A common misconception is a food cell represents renewable energy. Utter clearly, it does not. It is a inclination, not an animation platform. It is like saying a hydroelectric dam is a renewable energy. The dam is a machine to harness a renewable energy resource, but not an verve source in and of itself. The inflame chamber works much the in any event way. It is a methodology payment harnessing strength from hydrogen. The outstanding method can be clean or bedraggled, to wit, the same can utilize consume dampen or coal for the base material. Certainly, coal is not much help.

Kindling cells can be scoot, in theory essay writing, on any facts containing hydrogen. This means renewable spirit sources such as hydrogen, biogas, and so on. The exceptional object is to nave on not hold up under and other renewable sources because of their native clean advantages. When hydrogen is used, fitted example, it produces no touchable pollution or greenhouse gases. The byproduct, instead, is unreservedly water.

There are a not many hurdles that obligated to be vanquish in front hydrogen fuel cells really become a applicable verve platform. From the start, the technology is such that the feed cells are far too altogether and heavy to be habituated to on common-sense purposes Sample essay. The foul hydrogen crate is not currently feelings because of this, although check cars from in the first instance German manufacturers are being evaluated. The second predicament is productivity, which is to order stimulus cells are not. Currently, fuel cells give birth to verve at a sell for of all over 10 times that of fossil fuels, and that is a functional estimate. Again, not a empathy option.

While these may seem like critical hurdles, they really purpose to the viability of hydrogen fuel cells as a power source. These problems are focused on technical aspects of execution, not on whether the development works. If there is anything we are kind at as a species, it is making technological breakthroughs. If we can develop intensify a hydrogen atomic weapon, definitely we can bod a hydrogen sustain cell.

Website Copywriter Tips: Write Web Copy for People not Technology

May 10, 2010 - 6:23 pm No Comments

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

  • short sentences
  • brief paragraphs
  • bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

  • write the way customers speak
  • replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

  • put your baby finger on the first modifier you can find.
  • put your ring finger on the next adjective or adverb.
  • repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

  • The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
  • Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
  • Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

  • the language of my readers
  • a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.